Continuing its tradition of advertising firsts, Bulova airs the first television commercial: a simple picture of a clock and a map of the United States, with a voice-over proclaiming, "America runs on Bulova time." The 20-second spot costs $9. 1941 also marks the year that the Bulova Board of Directors, chaired by Joseph’s son, Ardé Bulova, adopts a resolution to sell products for national defense at actual cost. Throughout World War II, having perfected the skill of creating precision timepieces, Bulova works with the U.S. government to produce military watches, specialized timepieces, aircraft instruments, critical torpedo mechanisms and fuses.
source: bulova.com
pic: mobhappy.com
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